Get Maximum Value For Your Home With Our 4-Point Selling Plan

Home Seller Marketing System

We developed our marketing plan to focus on getting you the best return on investment with targeted exposure to over 90% of potential buyers.

Tony Cikes advanced Home Marketing System takes real estate marketing into the digital age. Advertising agencies have realized that quality, targeted marketing is more important than mass marketing. By analysing statistics of where actual buyers come from, we find that two information sources account for the majority of home sales: real estate (buyer) agents and the internet. This is the foundation of the Tony Cikes marketing system.

Our goal is to achieve maximum targeted exposure for your property with the best retun on investment.

Website & Internet Exposure

In 2003, only 11% of buyers used the internet while today the number is approaching 90% - this is why your website exposure is so important! Tony Cikes makes sure your home is featured on multiple websites including Condoguys.com, tonycikes.com, realtor.ca (MLS), and realtylink.org, in addition to the online Realtor network (MLXchange). We also use search engine optimization techniques and tools such as Google Analytics to ensure our website, and your listing get the most exposure possible.

But it’s not just about quantity; online buyers want the full web experience! That’s why Tony Cikes listings feature many extras such as interactive maps, professional-quality photos, slideshow/tour with music, and high-quality printable brochure with floor plan.

Online Advertising & Classifieds

Your listing is also featured weekly on Craigslist, the most popular online classified network (include craigslist stat). Our enhanced Craigslist listings help your property stand out from the competition with Tony Cikes custom virtual flyer, complete with full property details and embedded photos. Do they work? We think so, as our Craigslist postings draw hundreds of visitors each month to our website.

Print Marketing Package

Now you can have a developer quality, glossy brochure to sell your home! For potential buyers it makes your property feel like a show home and stand-out from the competition. Best of all, the designer print package is included at no extra charge with every Tony Cikes listing.

To maximize exposure of your listing, our designer creates a printable high-quality PDF brochure available online to website visitors, in addition to direct e-mail campaigns to our mailing list and targeted mail-outs to the building and/or surrounding area.

Sample Listing Brochure (pdf)

Property Floor Plan

Usually a feature reserved for luxury high-end homes and building developers, floor plans get your listing noticed and help potential buyers visualize living in the home.

To enhance the experience, Tony Cikes floor plans also include hotspots to highlight the unique selling features throughout the home. High quality floor plan PDFs can be downloaded by website visitors, printed out, and full-colour glossy brochures are provided to potential buyers at showings and open houses.

Sample Property Floor Plan (pdf)

Professional Quality Photos

A high-quality photo is definitely worth a thousand words - or even thousands of dollars when selling a home. Almost all buyers use the internet to search for homes and their first impression of your home is the photos.

This is why Tony Cikes uses a professional Nikon Digital-SLR camera with external Speedlight flash and a low distortion Sigma ultra-wide zoom lens. We want to be sure your home makes the best possible first impression from every angle. If your realtor is using a compact point-and-shoot digital camera because it’s “easy to use” and “takes pretty-nice pictures” then consider where their priorities are.

Advantages of a Digital SLR Camera for Real Estate Photography

On Location Exposure & Appeal

Yes, even in this high-tech world we can’t forget about “store-front” appeal. Tony's classy and high-visibility signage draws attention to your property, while separating your listing from those with the standard “Hi my name is John Smith” realtor-style signage.

Want to stand out from the crowd? Contact Tony to setup a custom marketing plan or discuss additional options such as open-house, staging or presentation strategies. Tony Cikes will work with you to develop a unique marketing strategy optimized for your property location and surrounding neighbourhood.